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REAL INSIGHTS
We help you maximize
the investment you’ve made to generate prospect tours
at your communities. Our follow-up calls help you learn about
your prospects and inform your sales staff so they can make
more sales.
Exactly what are “Real
Insights”?
There’s a substantial investment in getting
prospects to tour new home communities. Real Insights “re-advertises”
to these prospects through a third-party follow-up call. These
contacts help builders understand how their prospects are feeling
about their community’s offering so they can make more
sales. Real Insights may be implemented on a community-by-community
basis.
Prospect Follow-up and Feedback
Our staff contacts prospects in a third-party manner
that makes it possible to collect the prospect’s feelings
about the community, homes, offering, sales presentation,
etc. During the conversation, we focus on learning what motivates
them and determine their level of urgency.
If the prospect is still in the market for a new home, and
is still thinking about buying one of your homes, the conversation
collects an in-depth picture of what it would take to get
the prospect to buy a home. We immediately report (by email)
the Prospect Profile for these “Hot Prospects”
back to the sales staff.
What are the benefits of Real Insights?
- Increases your sales: Third-party conversations collect
insights to help sales people convert more prospects to
buyers
- Maximizes your current advertising investment in prospect
generation
- Public relations effort improves how your company is
seen, compared with the competition
- Improves your sales staff’s job satisfaction and
confidence in how they’re performing
- Increases the power of your sales staff’s presentations
to better show the community’s strengths and minimize
any weaknesses
- Ensures your sales staff is focusing on every prospect
who visits your community
1730 East Warner Road, Suite 10-155, Tempe,
Arizona 85284
480-839-0870 Fax 480-452-1108 |
