Real Insights Community Evaluations
Real Insights establish your community’s position in the marketplace by measuring the quality and perceptions of the prospective buyers.
These insights help you improve the effectiveness of the community’s advertising, and optimize the pricing, incentives, and discounts to achieve the maximum sales possible.
We identify opportunities for sales improvement at your community through conversational interviews with your prospective buyers. Our in-depth report provides the prospects’ impressions of your product and offer, and their comparisons with your competition. The report includes detailed profiles of what it will take to get the prospects to make a buying decision and contact information for sales staff follow-up.
What Are the Benefits of Real Insights?
Real Insights benefits include:
- Identifying the specific strengths and weaknesses compared with your competition, indicating possible adjustments to the product and offer.
- Establishing the quality of the traffic, including their position in the marketplace, reasons for their time frame to purchase and the competitors they’re considering.
- Accurately measuring the effectiveness of the community’s current advertising in attracting its target market.
- Obtaining detailed prospect profiles which may be used in follow-up calls to increase conversions (Prospects who are still considering the community), or identify where and how you’re losing sales (prospects who have purchased elsewhere or who have eliminated the community from consideration).
- Providing valuable insights about your marketplace.
- Customization is available to explore issues, assumptions, and concerns that are specific to your community.
In one case, our research found that none of the prospects had seen the advertising for the community, and revealed the sources the prospects were using to search for new homes. The builder reduced and redirected his advertising budget and increased his quality traffic by almost 200%.
Interviews with Prospects
Real Insights are based on the principle that the people best qualified to comment on a community’s product and offer are its prospective buyers. We interview real customers—prospects who recently toured the community, using guest registrations collected during the last 90 to 180 days.
These interviews are conducted by our staff who are highly trained, experienced in housing and expert in the art of interviewing. They conduct conversational and open-ended interviews by phone that take special care to create a positive experience for every prospect they contact. Prospects welcome the follow-up and have said in many cases that they appreciate a builder who cares enough to ask for their opinions. As a result, our interviews become sound public relations for the builder.
Candid Perceptions
Our interviews obtain candid answers about the prospects’ home buying intentions, their impressions of your product and offer, and their comparisons with your competition. The report includes a detailed profile for each prospect, describing what it would take to get them to make a buying decision, and provides their contact information for follow-up and conversion by your sales staff.
The Bottom Line
Real Insights are affordable and provide a high return on your investment. They allow you to increase sales while minimizing discounts and incentives. Real Insights are designed to help make sales and marketing easier, more effective, and more profitable!
Learn More
To learn more about Real Insights Community Evaluations, complete the information form in the left panel or contact us for more information.
