Eight Weeks to More Sales

During an eight-week period of concentrated efforts, our Selling Coach provides your sales team with one-on-one coaching while our Interview Team talks with your prospective buyers. These efforts are merged to fine-tune your sales team’s presentations to improve the perceived value of your homes.

Our two-month program can generate two or more extra sales over an eight-week period, and the momentum created by our efforts will continue to generate extra sales in subsequent months.  We help your team take maximum advantage of the market recovery.

Better Presentations = More Sales

We help your sales team make better presentations to more prospects.

We are confident that a well-designed selling presentation can positively influence a prospect’s perceptions about a community. Our Selling Coach provides a review of selling basics while helping the sales team develop a written, planned and rehearsed presentation that is specific to their community and offer. Our Selling Coach works one-on-one with your sales team as a co-team member, and shares their goal of making more sales. The review and coaching is completed in weekly one-hour sessions over a six-week period.

Better Perceptions = More Sales

We convince more prospects to believe your homes are more desirable and are a better value.

Through our in-depth conversations with your prospective buyers, we learn about their perceptions of the community (30 interviews over a six-week period). During the remaining two weeks, our Selling Coach helps the sales team fine-tune their selling presentations to incorporate these prospect opinions so that more prospects will prefer your homes over the competitors.

More Be-Backs = More Sales

We persuade more prospects to return to your community.

Our third-party conversations with the potential buyers provide public relations and re-advertising, along with the intelligence gathering effort. Our interactions with the prospects encourage them to remember and consider your community, and during our conversation we recap the top features of the community (identified through the research and your sales team).

“Hot Prospect” Insights = More Sales

We provide insights about your prospects to your sales team so they can convert more of them to buyers.

When our interviewers identify a “real prospect”—someone who appears more likely to purchase at the community—our Selling Coach delivers a complete profile of the prospect to the sales team, along with strategies for converting these prospects to buyers.