TIA offers the following services.
Real Insights Increase a Community's Sales
When a community is under-performing and management is trying to decide what to change in order to turn the sales around, we’ve found that in-depth interviews conducted with the prospects who visited the community during the past three to six months provide the ideal knowledge and insights to arrive at the best sales solutions for increasing sales.
Real Issues Improves Customer Satisfaction
Creating satisfied homebuyers is like trying to hit a moving target – everyone who interacts with the buyers (directly or through policy decisions) will have an influence on their perceptions. The buyers are involved with a wide range of communities, products, staff and departments, and each buyer has a unique story to tell about their perspective and experience.
Real Shops Improves Selling Presentations
Our studies have proven that salespeople who consistently complete a planned selling presentation will substantially increase their net sales. Real Shops accurately measure how often your sales staff is performing the elements of their sales presentations and are based on interviews with real prospective buyers who recently toured the community and spent time with the salesperson— the people who are best qualified to be a “shopper.” We use guest registrations collected by the salesperson during the last 30, 60, or 90 days and interview five prospects that are randomly selected from the registration list.