Do You Know What Your Customers Are Thinking? We Do.
We all have different life experiences that shape our perceptions. No two people have the same perception of any event, even if it is experienced at the same time and place. The more you can discover about your customers, the more you can influence these perceptions.
The most effective way to learn about someone is by talking with them. You can gain important insights while demonstrating your care and concern—an invaluable advantage in customer relations.
By analyzing and then applying the results of these conversations, you can make adjustments to the customer experience and positively influence future interactions.
We help homebuilders improve their customers’ perceptions by conducting these conversations and providing creative training, coaching, and consultations to develop adjustments for their customers’ experiences. This increases your sales and improves your customer satisfaction.
About The Intelligent Approach
Since our formation in 1981, we’ve been working with homebuilders who are interested in achieving customer service excellence. We have also been creating innovative solutions for our clients’ sales and marketing challenges. The single strategy that we believe has made our approach successful: We base all of our coaching and consulting on what we learn from our clients’ customers—what they’re thinking, what they’re feeling, and how they perceive their experiences.
Our primary differentiation is consumer-based research through telephone conversations with our client’s prospects and buyers. The results provide unique insights into their decision-making process and perceptions. Unlike typical interviews, these conversations are conducted by members of The Intelligent Approach staff who are highly trained, experienced in housing, and expert in the art of interviewing.
We take special care to create a positive experience for every customer contacted, and the contact is an indication that the client cares enough about them to learn how they feel. As a result, our contacts are sound public relations for our clients.
Our time-proven customer relations programs gather highly accurate information from prospects, homebuyers and homeowners—significant intelligence that goes to the very heart of being a better home building organization—information our clients use to:
- Increase net sales
- Significantly increase customer satisfaction scores
- Reduce warranty costs
- Lower litigation costs and decrease liability insurance premiums
- Reduce the time staff spends with unhappy, even hostile buyers
We’re confident our programs generate a substantial and tangible Return on Investment. In almost three decades in the business, we have served more than 500 of the country’s top builders, ranging from large, publicly held companies to small, privately owned firms.
