About The Intelligent Approach
Since our formation in 1981, we've been working with homebuilders who are interested in achieving customer service excellence. We have also been creating innovative solutions for our clients’ sales and marketing challenges. The single strategy that we believe has made our approach successful: We base all of our coaching and consulting on what we learn from our clients’ customers—what they’re thinking, what they’re feeling, and how they perceive their experiences.
Our primary differentiation is consumer-based research through telephone conversations with our client’s prospects and buyers. The results provide unique insights into their decision-making process and perceptions. Unlike typical written surveys, these live conversations are conducted by members of The Intelligent Approach staff who are highly trained, experienced in housing, and expert in the art of interviewing.
We take special care to create a positive experience for every customer contacted, and the contact is an indication that the client cares enough about them to learn how they feel. As a result, our contacts are sound public relations for our clients.
Our time-proven customer relations programs gather highly accurate information from prospects, homebuyers and homeowners—significant intelligence that goes to the very heart of being a better home building organization—information our clients use to:
- Increase the effectiveness of advertising and marketing to get more prospects to tour your communities
- Increase sales conversion rates to turn more prospects into buyers
- Significantly increase customer satisfaction to turn more buyers into happy homeowners who refer your company to their family and friends
We’re confident our programs generate a substantial and tangible Return on Investment. During our three-plus decades in the business, we have served more than 500 of the country’s leading homebuilders.
